AI Insights · Timothy · January 2024
Q4 2023: Top Drawing & Coloring iOS Apps in the UK
Explore the Q4 2023 performance trends of the top five drawing and coloring apps on the iOS platform in the United Kingdom. Insights reveal user engagement and download patterns.
As the year wrapped up, the drawing and coloring app category on iOS in the United Kingdom showed diverse trends in downloads, revenue, and user activity. Sensor Tower provides a closer look into how these creative outlets performed during the fourth quarter of 2023.
Color by Number：Coloring Games saw a notable spike in downloads, jumping from 7K in late September to an impressive 18K in the last week of December. Weekly active users followed a similar trend, increasing from 66K to over 80K in the same period, while revenue fluctuated, peaking at around 10K USD mid-December before settling at 8.5K USD by year-end.
Disney Coloring World experienced a gradual increase in revenue from 5.2K USD to 6.5K USD by the end of December. Downloads peaked in the last week of December at around 4K, and weekly active users saw a steady rise from 4.3K to nearly 5.8K, indicating growing engagement during the holiday season.
Sandbox - Pixel Art Coloring maintained a strong user base with weekly active users hovering between 248K and 255K throughout the quarter. Revenue saw a surge in mid-December, reaching nearly 4.6K USD, and downloads showed an upward trend, ending the quarter with nearly 4K downloads.
Adult Coloring Book - Pigment marked an increase in weekly active users from 6.2K to over 10K, with revenue also peaking in early December at around 4.7K USD. The app's downloads had a high in early November with over 7K but ended the quarter at around 3K.
Lastly, Crayola Create and Play saw its revenue rise to 3.2K USD in mid-December and then slightly decrease to 2.6K USD. Downloads showed a spike in early October at over 2K but dipped to just over 1K by the end of December. Active users exhibited a peak of 2.9K in late October, followed by a decline and a slight uptick to 1.4K active users by the quarter's close.
For a more detailed analysis and additional insights on the performance of these apps, Sensor Tower's comprehensive data platform is the go-to resource for industry professionals and app market analysts alike.
